Conversion Tracking & Attribution
Conversion Tracking & Attribution
Blog Article
Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their data collection procedures. While it calls for much more technical knowledge than regular GTM and might present extra costs, it can lead to higher accuracy and even more reputable data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Extra accurate data
The conventional technique of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure option that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or other safety procedures. This gives extra exact information and an extra full image of customer trips throughout networks.
Furthermore, this kind of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to follow various data regulations. It's additionally a whole lot less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking permits organizations to gather and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data efficiency and precision, which can help marketers make even more enlightened advertising decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in internet site site visitors' web browsers. These tracking codes are often obstructed by advertisement blockers, which can result in information collection disruptions and incorrect outcomes. Server-side monitoring enables organizations to bypass these restrictions and offer exact, constant data that is much less vulnerable to interference.
This sort of tracking additionally enables businesses to track conversions that happen outside of the website, like telephone call and in-store purchases. This is very important because brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason that S2S is much more trusted for services looking for to adapt to these adjustments.
3. Less vulnerable to scams
Server-side monitoring enables organizations to manipulate information payloads prior to it reaches third party endpoints, enhancing protection and privacy. This is particularly crucial as various browsers and platforms significantly transform how they manage cookies. As an example, in iphone 14, Safari will only provide first-party cookie information and will certainly not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring enables you to capture individual information straight by yourself servers. This eliminates reliance on 3rd parties, which can be vulnerable to violations and personal privacy violations.
A server-side tracking system is a set of directions that tells your web site's web server what occasions to videotape. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that uses a small piece of code on your webpage to collect data from users.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the range of data management and gives organizations more control over transmission, making it usually extra reputable. Therefore, it's much less susceptible to data challenges caused by things like a busted link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information in the same way that you would with pixels or a cookie, but this is after that passed straight to your advertising and marketing tools on the server. This permits you to have even more precise automated bid management tools data and aids make certain conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints enforced by web browsers and ad blockers.